Friday, 23 November 2018

A step by step guide to Guest Posting

World Today November 23, 2018 1 comment :

There are a lot of benefits to guest blogging.

As a new website you need to build authority both in the eyes of your audience and in the eyes of Google.

Both are equally important.

First things first: let’s define our terms. “Guest posting” means writing and publishing an article on someone else’s website or blog.

To achieve authority with your audience you need to provide amazing, relevant content that they want.

But you also need them to believe that you are an authority or expert in the topic you’re writing about. Guest blogging on more authoritative sites in your domain helps you achieve that authority.

So here’s what we’re covering:

Finding the best websites for guest blogging
Guest blogging and SEO
Outreach tactics that deliver great results
Tips for writing quality guest post
How to get more traffic from guest posts
Track your results

1. Finding the best websites for guest blogging

The first thing you need to do is find the right guest posting opportunities. I suggest you take a quality over quantity approach to guest blogging and target only websites that are highly relevant to your niche.

By creating a smaller list of quality websites that you know you can add value to with your posts, you’ll get far better results than if you pitch to any website looking for free content.

Here are some of the methods you can use to find good guest posting opportunities:

Research the top websites in your niche

This is the quickest and easiest way of finding guest posting opportunities.

Make a list of the top websites in your niche.

Do a research to see which of the websites publish guest posts.

Do research on Google

If you are new to your niche and you don’t know the top sites, you can do some research on Google.

You will search Google using the keywords that are most relevant to your niche plus search terms that are likely to appear when websites are accepting guest posts.

Here are some of the key phrases you can include in your search:

Submit guest post
Accept guest post
Guidelines for guest posts
Submit content
Contribute to our site
Writers wanted
Become guest writer
Become guest author
Guest post by
Contributing author

Creating the content

Your main goal for guest blogging is to write high quality content for high authority sites.

You want to provide a lot of value in your content.

So much value that you get invited back to guest post again!

You want to impress the audience.

You want to get more shares and links than any other guest blogger on the site.

And you want to ensure you have a link back to the content on your site.

Here’s the process I follow after I find the most relevant guest posting opportunities.

Find an article on your site that I want to move up the Google search rankings.
Come up with a related topic to post on a third party site with high authority.
Read the guest post guidelines. When you submit guest posts, you don’t want to get an email back saying your submission doesn’t meet the guidelines. Read them in advance!
Link back from the guest posts to the article I identified at the beginning of the process.
Link to other people (their websites) mentioned in my guest post that I want to build a relationship with or get links from.
Link to at least one article on the publisher’s website.
Include a call to action for comments. Engagement will help increase the visibility of your guest post!
Respond to comments and feedback on social media.
Promote the content. You see, when you promote the content more people will link to it. This means the value of the link from the guest post to your website increases. I’ll promote my guest posts on social media, through my email list, and I’ll also write outreach emails to the people I reference in the article.
Send a thank you note to the website owner after the post has been published. If the post did really well, then include some stats in it e.g. “delighted it was popular, I see you got x links, x shares, etc.”
Get invited back. I always get invited back to write again because I put more effort in than anyone else.
Republish a variation of the article on your site. Most websites allow you to republish the article on your website at a later phase. I prefer to rewrite at least 50% of the article and then publish it on my site so Google sees it as a new article. It’s very easy to rewrite an article when you’re keeping a similar structure to it.

If you put the work in for this post it will be so much easier to post here again or post on other sites.

Note: On some websites I wrote 3,000 word guest posts and on others I wrote shorter posts. Most of the time, the article length is related to the authority of the site. For super high authority sites I’ll write very detailed posts if they allow it. Some major sites will have restrictions on length (e.g. Forbes only allows guest posts that are less than 1,000 words long).

6. Promoting the content

This post is just as important as content on your site.

Link to it from content on your site to give it a boost
Share it on social media channels
Reach out to people mentioned in the post so they will promote it
Promote it to your email list

I’ve often been disappointed about the amount of traffic from a guest post but….

…it’s not just about traffic.

You are building your authority in your industry.

You are building links to your website.

You are getting your content shared by a new audience.

But if you do want to generate more traffic give people a good incentive to visit your website. For example, agree with the site owner that you can provide a more detailed guide on your site in relation to the content that was provided. This can drive good relevant visitors and also build options.

7. Track your results

Some guest posts will lead to lots of traffic and others won’t. You need to analyze the content to see which posts drove the most traffic to your site.

You can set up a new segment in Google Analytics to filter out the traffic from a particular domain (i.e. the website that published your guest post) so you can efficiently track the results.

How many referrals did the guest post bring to your site?

What is the quality of visitors? You’ll know this by looking at the Bounce Rate, Time One Site, etc.

Having this knowledge will help you decide whether it makes sense to guest post on that site again in the future.

Most of the guest bloggers intend to write for getting back links. To do this right, you would need to take care of few things. To publish your post on high authority sites, you would have to write high quality content. Otherwise, targeting multiple less authority sites would be the ultimate goal.

To help you get out of the research process I have listed below a big list of sites that accept guest posts. Before reaching out for guest posting, make sure your site has quality content, otherwise you would be looking to reduce bounce rate.

Digital Marketing Blogs

Mashable | DA 92 | Topics: Social media, technology, business, entertainment
Hubspot | DA 91 | Topics: Marketing
GetResponse | DA 81 | Topics: Marketing, productivity, platform, automation
Social Media Today | DA 80 | Topics: Business, social media, marketing
Social Media Examiner | DA 80 | Topics: Social media
Content Marketing Institute | DA 76 | Topics: Content marketing
Creative Bloq | DA 74 | Topics: Blogging, web design
MarketingProfs | DA 74 | Topics: Marketing
Benchmark | DA 72 | Topics: Marketing, social media, SEO
OutBrain | DA 71 | Topics: Blogging, marketing
B2Bmarketing | DA 70 | Topics: Blogging, marketing
Daily Blog Tips | DA 69 | Topics: Blogging, marketing
Thesitegirls | DA 69 |Topics: Blogging, social media
CoSchedule | DA 69 | Topics: Content marketing, blogging, social media
Shout Me Loud | DA 68 | Topics: SEO, marketing
Pole Position Marketing | DA 66 | Topics: Digital marketing, marketing, analytics, SEO, social media, web design
Inc 42 | DA 63 | Topics: Blogging, marketing
Mailjet | DA 63 | Topics: Email marketing
The Blog Herald | DA 62 | Topics: Marketing, blogging
Search Engine People | DA 61 | Topics: SEO, social media
Making Different | DA 60 | Topics: Blogging, technology
Post planner | DA 58 | Topics: Social media
SEO Hacker | DA 57 | Topics: Marketing, SEO
The Work at Home Woman | DA 55 | Topics: Social media, blogging, business
Blog Engage | DA 54 | Topics: Blogging
TechWyse | DA 54 | Topics: SEO, social media, marketing
Viral Blog | DA 54 | Topics: Social media, technology
Sociable Blog | DA 53 | Topics: Social media, marketing, growth hacking
Marketing Tech News | DA 51 | Topics: Marketing
Growmap | DA 51 | Topics: Marketing, SEO
Famous Bloggers | DA 50 | Topics: Blogging, social media, SEO
Hellbound Bloggers | DA 50 | Topics: Blogging, social media, technology
iBlogzone | DA 50 | Topics: SEO, marketing, blogging
Basic Blog Tips | DA 49 | Topics: Blogging
Hinge Marketing | DA 49 | Topics: Marketing
Tech Patio | DA 47 | Topics: Marketing, SEO, technology
iTech Code | DA 46 | Topics: Blogging, SEO, social media
Dealer Marketing | DA 46 | Topics: Marketing
Purely Themes | DA 46 | Topics: SEO, marketing, hosting
Birds on the Blog | DA 45 | Topics: Blogging
Spyder Outletinc | DA 40 | Topics: Business, technology, SEO
Opportunities Planet | DA 40 | Topics: SEO, social media, blogging
Brand Driven Digital | DA 40 | Topics: Social media, marketing
Be a Better Blogger | DA 32 | Topics: Blogging
The Newsify | DA 19 | Topics: Technology, Business, Digital Marketing

Travel & Tourism Blogs

Hostel Bookers | DA 69 | Topics: Travel
Go Abroad | DA 65 | Topics: Travel
TheplanetD | DA 63 | Topics: Travel
eDreams | DA 58 | Topics: Travel
Global Grasshopper | DA 52 | Topics: Travel
In The Know | DA 44 | Topics: Travel
Six Suitcase Travel | DA 39 | Topics: Travel
We Are Holidays | DA 39 | Topics: Travel
Teno Blog | DA 39 | Topics: Health, travel, business

Finance Blogs

Inc Magazine | DA 91 | Topics: Finance
Bigger Pockets | DA 78 | Topics: Finance
Oil Price | DA 74 | Topics: Finance
Money Crashers | DA 73 | Topics: Finance
Money Saving Mom | DA 73 | Topics: Finance
Incomediary | DA 60 | Topics: Make money online
Modest Money | DA 54 | Topics: Finance
The Finance Wand | DA 44 | Topics: Finance
Beating Broke | DA 42 | Topics: Finance
Money Mini Blog | DA 38 | Topics: Finance

Sports & Fitness Blogs

Health Line | DA 91 | Topics: Fitness, health
Work in Sports | DA 55 | Topics: Sports
Sports Then & Now | DA 55 | Topics: Sports
Off the Post | DA 50 | Topics: Sports
ListLand | DA 48 | Topics: Culture, entertainment, sports
Sports Networker | DA 44 | Topics: Sports
Teno Blog | DA 39 | Topics: Health, travel, business
Betakecare | DA 35 | Topics: Health, nutrition
One Fitness | DA 26 | Topics: Fitness
My Health Care India | DA 26 | Topics: Fitness, health
Way to Sports | DA 9 | Topics: Sports, Games

Health Blogs

Psychology Today | DA 92 | Topics: Psychology, self improvement
Health Line | DA 91 | Topics: Fitness, health
Life Hack | DA 88 | Topics: Self improvement
Greatist | DA 79 | Topics: Health, relationships
One Green Planet | DA 73 | Topics: Environment, Health, Food
Pick The Brain | DA 64 | Topics: Self improvement
Brain Blog | DA 56 | Topics: Health
Well-BeingSecrets | DA 56 | Topics: Well-being
CareKees | DA 34 | Topics: Health
My Health Care India | DA 26 | Topics: Fitness, health
Qualia Hub | DA 4 | Topics: Personal development

Home & Garden Blogs

Curbly | DA 71 | Topics: Home design
Residence Style | DA 65 | Topics: Home design
Mookychick | DA 56 | Topics: Home

Family & Community Blogs

Cafe Mom | DA 82 | Topics: Family

Jobs & Education Blogs

eLearn Magazine | DA 91 | Topics: Education, reviews
Edutopia | DA 80 | Topics: Education
EduGorilla | DA 52 | Topics: Education
AppendTo | DA 46 | Topics: Programming, education
Tutorful | DA 39 | Topics: Education

Arts & Entertainment Blogs

Colossal | DA 91 | Topics: Photography
Contact Music | DA 83 | Topics: Music
Digital Photography School | DA 79 | Topics: Photography
Sonic Bids | DA 71 | Topics: Music
Guitar Chalk Magazine | DA 51 | Topics: Music
ListLand | DA 48 | Topics: Culture, entertainment, sports

Real Estate Blogs

Escape Artist | DA 64 | Topics: Real estate

Hobbies & Leisure Blogs

Craft Gossip | DA 70 | Topics: Craft
Craftbits | DA 64 | Topics: Craft
Fine Craft Guild | DA 61 | Topics: Home, craft
The Bark | DA 59 | Topics: Pets
ListLand | DA 48 | Topics: Culture, entertainment, sports
Outdoorzy | DA 39 | Topics: Hunting
YourPetLand | DA 32 | Topics: Pets

News, Media & Publications Blogs

The Guardian | DA 94 | Topics: Entertainment, finance, business, sports
The HuffPost | DA 94 | Topics: News, business, sports, etc
Business Insider | DA 93 | Topics: News, business, sports, etc
Entrepreneur | DA 91 | Topics: Marketing, social media, business, finance, news
DailyNews | DA 49 | Topics: News, business, education, health, sports, etc

Food & Groceries Blogs

The Kitchen | DA 86 | Topics: Food
One Green Planet | DA 73 | Topics: Environment, Health, Food
Today’s Mama | DA 36 | Topics: Food, lifestyle

Law & Government Blogs

Above the law | DA 75 | Topics: Law
Politico Magazine | DA 92 | Topics: Politics
Open Democracy | DA 79 | Topics: Politics

Business & Industrial Blogs

Forbes | DA 94 | Topics: Business
Fast Company | DA 91 | Topics: Business, finance, technology
Addicted 2 Success | DA 64 | Topics: Entrepreneurship
Killer Startups | DA 60 | Topics: Entrepreneur
Men With Pens | DA 50 | Topics: Business
Entrepreneurship Life | DA 47 | Topics: Entrepreneur
Smart Hustle | DA 43 | Topics: Entrepreneur
Spyder Outletinc | DA 40 | Topics: Business, technology, SEO
Teno Blog | DA 39 | Topics: Health, travel, business
The Newsify | DA 19 | Topics: Technology, Business, Digital Marketing

Technology Blogs

Venture Beat | DA 91 | Topics: Technology
Site Point | DA 85 | Topics: Web design, technology
Hongkiat | DA 83 | Topics: Web design, technology
Read Write | DA 75 | Topics: Technology
Manning | DA 67 | Topics: Technology
Colocation America | DA 63 | Topics: Technology
Techlila | DA 46 | Topics: Technology
Spyder Outletinc | DA 40 | Topics: Business, technology, SEO
High Def Geek | DA 36 | Topics: Technology
Ms tech | DA 28 | Topics: Technology
TechForge | DA 24 | Topics: Technology
The Newsify | DA 19 | Topics: Technology, Business, Digital Marketing
Tech Gadgets | DA 16 | Topics: Technology

Web design Blogs

Smashing Magazine | DA 91 | Topics: Web design
Site Point | DA 85 | Topics: Web design, technology
Hongkiat | DA 83 | Topics: Web design, technology
A List Apart | DA 81 | Topics: Web design, content
Digital Inspiration | DA 78 | Topics: Web design, blogging, technology
Web Designer Depot | DA 77 | Topics: Web design
Inspiration Feed | DA 69 | Topics: Web design, SEO, social media
Instant Shift | DA 68 | Topics: Web design
Crazy Leaf Design | DA 63 | Topics: Web design
CollectiveRay | DA 38 | Topics: Web Design
Lake View Studios | DA 32 | Topics: Web design, online marketing

If you might have selected a few sites from the above list to target, but make sure to visit the sites and check what type of posts they are accepting. If you think i have missed any relevant sites please let me know in the comments and I will update it.

1 comment :

Tapushi13 July 2021 at 20:20
Your information is very valuable. I think it is useful for our. Thank you very much for your sharing. Wish you all the best.

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