Wednesday, 27 April 2016
How to Become SEO and Make Money
Starting your own SEO agency, working with big clients and selling your company later down the road to a large competitor for a million plus dollars…
Or maybe freelancing your way into creating multiple niche sites that generate passive income
You’re here because you’re looking for expert advice on starting your own SEO business.
If you are anything like me, then you are asking yourself: “Is this ethical?”
That really depends on the business. If you are charging people a lot of money and not bringing results then you will lose clients. So honestly, you must have a process that works at a competitive price if you really want to make money.
Make Money with SEO Business – First Steps
These are the first steps I recommend taking if you want to seriously set-up your own SEO business. If you are missing any of these, then fix that before you get started.
1. Understand all on-page and off-page SEO optimization techniques:- You must be able to properly perform an SEO audit, keyword research, competitive analysis, and know how to get quality links quickly.
If you don’t feel like you are proficient in these areas, then do
some research. There are great sources of information so you can easily
learn whatever it is you desire about SEO.
2. Understand how to develop targeted traffic to a website:-
If you have clients paying you money for your services, then you need
to be able to increase their traffic. Not only traffic, you must be able
to grow their business because that is their ultimate aim.
3. Know where to find your customers:-
Some SEO businesses are able to rank high in Google for search
queries, others pay for advertising, and some others use outlets like
the Warrior Forum to find their target customers.
Either way, you need to identify channels where you can find customers and convince them to go with you. Freelance sites are also a great platform to find clients for your SEO business.
4. Get some websites ranking for certain keywords:-
If you can show case studies where you got 5 different websites to rank
for keywords then that would be perfect to show your customers.
You need some type of hook that will make a potential customer trust
you. Plus, if you are able to get these keywords to rank then it shows
that you are cut out for the business.
5. Understand social media marketing:-Websites Facebook, Twitter, Pinterest, and
Google+ have become extremely popular for all web businesses. If you
can incorporate social media marketing with your SEO, you can not only
charge more but you can also deliver better results.
If you do not feel confident about some of the things I mentioned
above, then go do some homework. You do not want your SEO business to
fail right off the bat because you are not properly informed.
Next Steps – Getting SEO Software and Tracking Tools
Okay this is where your initial investment will probably come in. In order to properly own an SEO web business, you must be able to go through all the information in your clients websites.Below I have listed some of the best SEO tools for 2016. You must have a software or program that can hold all the information you need in one place.
Top SEO Software and Tools
- SEO Moz
- Raven Tools
- SEO Power Suite
- Hubspot
- Majestic SEO
Most of these cost from $99 – $399 per month. I know that seems steep
but the services they offer can definitely help pay you back before you
know it. I would hold off on purchasing these until you have a website
and general business plan.
You will probably need a back link software as well. Most of these
can actually have negative effects on your SEO efforts, but you just
need to know how to use them correctly.
One website that offers tools for backlinking is Tynt. Many large companies use their services and you can definitely use them too.
Top Link Building Softwares These all vary greatly. You will need to spend some time and efforts into researching them and figuring out which one is right for you.
I have heard different things about automated software, but one thing remains the same: NEVER USE AN AUTOMATED SOFTWARE FOR FIRST-TIER LINKS.
You should only use things like SENuke XCr and Magic Submitter to submit second tier links.
I personally set-up about 20 second-tier links that I continuously
ping and pass on link juice to my own blogs. That way, I do not have to
worry about negative rankings from low quality first tier links.
Bad Link Finder: Use Link Detox to find all the bad links that are negatively affecting your clients website and remove them. Low quality links can seriously harm your Google rankings.
Best Fiverr Gigs for Links: Before you get mad at me for
considering Fiverr, realize that there are actually some high quality
gigs that are worth the money.
Some SEO businesses are able to use their own efforts and Fiverr to make $50,000 every year.
If you do some research, you can find so many website owners ready to
provide a guest post link on their blog in just $5. There are many
others who can provide manual social bookmark links or other quality
links for $5.
You can also buy hundreds of other mass link building services for your 2nd & 3rd tier link building requirement.
If you do not want to do the work yourself, then I am going to give
you another option below, and that is to just outsource everything.
 |
You can send people to an SEO Reseller Program after they visit your website. Therefore, you would only really need to focus on increasing your traffic and conversion rate.
I think for any SEO business having a proof of concept and a rough plan is important.
You don’t need a 35 page business plan (a
lot of the economics of a service based business in particular are
fairly straight forward), but you do need to work on lining up a few
clients first (if you’re planning to start a services business)…
Or work on generating some revenue (if
you’re pursuing a publishing model), and have an idea of where your
leads will come from (again testing this out and seeing if you have
enough lead flow from word of mouth or other advertising is important).
The nice thing about these businesses is
you can “moonlight” and build out a stream of revenue without quitting
an existing job, and start to get a sense for where additional clients /
revenue will come from once you’re full time and building a business.
Can you outsource those or do you need to do all the work yourself?
When will you want to hire, and what for? What can you charge for those
services? Is the value going to correspond to your pricing?)
Again: you don’t need to have completely solved the puzzle, and with SEO particularly a lot of these could change over time.
1. SEO fundamentals and Concepts
- A Brief: Internet Marketing
- Search Engine Anatomy
- Basics of Search Engine
- Search Engine Indexing & Analysis Techniques
- Major Search Engines
- Page Rank
- Google Caching and Indexing Concepts
- Website Architecture Modelling
- A Brief: On Page Optimization, Off Page Optimization
- A Brief: Black Hat SEO/Gray Hat SEO/ White Hat SEO
2. Link Building Tips and Techniques
- Introduction to Link Building
- Types of Link Building (Internal and External)
- Link Building Methodology
- Network Linking
- Link Popularity
- Broken or Dead Links ( Check and Correction)
- Inbound Links
- Outbound Links
- Link Juice
- Follow & No Follow Links
3. Keyword Concept
- Keywords Basics
- Primary and Secondary Keywords
- Keyword Research
- Keyword Analysis
- Keyword Density Analysis
- Google Adword Keyword Tool
- Keyword Stuffing
4. Off Page Optimization
- Directory Submissions
- Search Engine Submissions
- Local Search Engines Submissions
- Social Bookmarking Tips and Techniques
- Forum Boards Link Building
- Question Answer Boards
- Classifieds Posting
- Network Creation
- Article Submission
- Press Release Submission
- Blogging Concepts
- Blog Creation
5. On Page Optimization
- Basic Fundamentals
- Website Anatomy
- Website Architecture
- Concepts
- Static Vs Dynamic Websites
- URL Structuring & Renaming
- Title Tag Creation
- Meta Tags Creation ( Keywords, Description and other relevant Tags)
- Heading Tags (H1, H2, H3)
- Content Optimization
- Image Optimization
- Code Optimization
- Footer Optimization & Search Engine Guidelines
- Alt and Title Text
- Anchor Text Creation
- Robot.txt Creation
- HTML Validation
- Sitemaps Creation and Submission
6. SEO Tools
- Google Webmaster Setup and Management
- Bing Webmaster Setup and Management
- Google Analytics Overview
- Alexa Insights and Ranking
- Web Rank Tool
- Page Rank Status Tool
- Keyword Density Check Tool
- Keyword Ranking Check Tool
- Google Ad-word Keyword Tool
- On Page Optimization Tool
Really SEO is a growing field in the field of IT sector and the growing demands has opened a lot of career opportunities in this sector.
Google is very strict about any kind of back link methods including guest
blogging but SEO is the only option you can get the traffic. So create
quality back links that do not look like spam. Another thing, focus on
social signals. Write shareable content & focus specially on Google+.
To increase your Ad-sense earnings, you need high quality advertisers on
your site & that can be achieved by using some Ad-sense tips from my
last articles.
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